Yes , every single product has a logo, an organization, a company , or even just for an individual. A logo is a graphic mark to aid and promote instant public recognition.So it should be recognizable and neat, but also meaningful. For our "agency" , we have come across for a LOGO that will represents us.
We are ARCHIPELAGO , which is a chain or cluster of islands. The word itself is derived from the Greek ἄρχι- – arkhi- ("chief") and πέλαγος – pélagos ("sea") through the
Italian arcipelago. The name suits us very well as the five of us are from all around the world : Singapore , Vietnam , Sweden , Russia and Latvia, just like islands from different
continent.
Every agency always have their own manifesto and what they believe in. For instance, Denstu, one of the greatest agency in the world, has the "Good Innovation" slogan. According to Tadashi Ishiii, by innovation, they are not just talking about
technological innovation, they also want to create new, socially significant value, and drawing on new ideas that give form to our vision a business group that can help create brighter, happier future of society. This makes me think deeply about our agency and manifesto. The problem is that each of us have different personality , so we all believe in different things, for instance , different cultures and religions.
However, we still have some common things in us, which pulls us all in the same direction.Here are just some ideas of our manifesto:
We are international
We are optimistic
We are down to earth
We don't judge
We are non-discriminating
We are brave
We believe that we don't need umbrella because everyday would be a sunny day.
And based on our own manifesto, i have some rough ideal about the LOGO for our agency.
The first one was about the togetherness of our group. There are 5 people in our group , so these words A, C, P, L, G represents 5 different people , united together. It seems like a nice logo at first , however, this logo would be too complicated, it will not create a big impression on people.
And finally,thanks to Benn, we have some official logo of our group. But we are still not sure which one would suit us best.
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