Advertising from time to time.

 Another trip to a museum. Last week, i couldn't go with my class to the museum so i just went there by myself. It was the Museum of Brands, Packaging and Advertising, which is located near Notting Hill Gate Station. The interesting bit is that the ticket was £6.50 for adult but she gave me the £2.25 ticket. I wonder why and then i realize that it was a child ticket! I guess my look really deceive my age! As i go inside the museum, i slowly noticed that all the things in here was displayed according to different period of time.From the 1890s to the 1990s. It was incredible to see that some people still kept things like posters or chocolate boxes from a long time ago. From the 1890s to 1960s , all the posters and boxes were written and draw by hand,there was no use of computer or graphic design. Therefore , the style is very different from nowadays advert. For instance, the highlight of the museum was the " Waste Not , Want Not " campagne. During World War II Britain had to economies on raw materials, save on energy and salvage scarce commodities, which encouraged by a powerful propaganda machine.The message was to grow your own vegetables , make do and mend or recycle paper. They were all very effective propaganda, but everything were drawn by hand.

Also, It's easily to know that there are changes in advertising , for instance, the changes of Coca Cola advertising from the 1920s to present. You can clearly see how coca cola adverts evolved and still remain one of a most popular soft drink on earth. Perhaps Coca Cola really knows how to please the consumers , from its Unique Selling Point ( it's the first soft drink, with bubbles gas) to Emotional Territory ( such as it's refreshing , make you feel good about yourself, etc..)

Moving on to a different section of the museum, I can see the changes of soft drink appearance. However , it stills look catchy enough to attract the consumers, and the concept of trying to sell the product still remain the same.