Oh yeah !

 Yes! We made it ! Our presentation finished! Other agencies made some excellent videos as well.Those that impress me the most were Honey Badger, Culture, Uncle and Kid  I felt like i need to learn a lot from them. But we were also good as well. All 5 of us were wearing sunglasses and back pack to create island atmosphere and to convince people to come and have an adventure with us.

I'm glad that after 2 months , i finally got to know so many friends and learn so many great things.
 Hope that in the future it will be even more exciting! Can't wait :) ! 

Big adverts

I've always have a deep impression on TV advertising when there are many people got involved in the production. Also, big advert like this tend to pursue people immediately because when there are many people enjoying the product, people will also feel like they need to also try that out. For instance , the beer advert for Carlton Draught ,which is  a parody of big sequences in big films with sweeping dramatic landscapes and a cast of thousands, this 'Big Ad' for Carlton Draught went viral and went, well, big. Premiering on Australian TV in August 2005, within 24 hours the ad had been downloaded 162,000 times. Sometimes bigger is best. Also, there is this one very successful advert from Vietnam which promote Colgate , a toothpaste brand. This advert also involve lots of people ,from kids to elders , looking happy with white teeth. This implies to viewers that if you use Colgate , you will always have clean teeth and smile all the time. The title is "Smile Vietnam". This is one of those adverts that help the advertising industry in Vietnam become stronger. It makes me realise that i really want to work in this industry not only it's fun, but it can also make people become happy. 

Family

   I guess one of the most important thing to me in this world is my family. I always believe that even if i don't have any friends , my family will always be there for me. I was born in a very happy family, my parents , older sister , younger brother and me. Not only that , all the relative live so close together that we could just have to walk to each other houses. This is a very rare thing as in Vietnam , or even in England , family can live further away from each other . So we share all great experiences together. For instance, we will always celebrate birthdays with everyone, we party when there are good news, we comfort each other when someone is sad .We laugh, we argue , we cry , we smile , we hate , we love together.And here is my lovely big family!

Whenever i see posters or TV adverts about family,such as those Sainsbury adverts , I always feel so warm and happy. The little boy or girl cooking food with dad and mom remind me of the time when i was cooking with my mom and my sister. We had so much fun and eat great food together. It is all about being with each other and make great memories.  It is amazing how great advertising can truly touch your heart , in a very special way. 

Hey Hey We're The Monkees! Indeed!!

Guess what, i am so happy right now !

Amelie

Amelie, or Le Fabuleux Destin d' Amelie Poulain - is one of the film that changed my life completely. The main character , Amelie Poulain, who is a girl that always help people to solve their problems, but sometimes she forgot to take of her own life. In the end , she finally think for herself and found the love of her life  and other people also happy make their life become better. The reason i love this film is because i felt related to the main character. She is just like me , a shy person whom doesn't have friends when she was younger because she didn't go to school. But in the end , she became close with other people and make some good friends. Also, My short hair is an inspiration from her hairs. :")

Romantic and Dramatic

Since I was small , I have seen many romantic and dramatic scenes on posters , adverts and films from the TV. It was very interesting to see that there is a big different between romantic and dramatic. Romantic themes are usually involve two people being affectionate to each other. But a dramatic themes can be about death or disease and sometimes it does not necessarily deal with romantic themes.On the other hand, romance and drama can sometimes work together as well.  For instance , a dramatic scene with 2 people having rough sex can consider to be romantic, perhaps to some others  not quite. To me, romance usually occurs when there are soft warm lights with flowers and candles , and two people doing affectionate things together. It might sounds cheesy but that is how I think it could be. In movies, there are romantic comedies or romantic drama. Romanic comedies are love between a couple and the film tends to add humour to it between the characters , example Something's gotta give or Love Actually. Romantic comedies involve funny bits and can have a happy ending but with Drama it starts off fine but throughout the film we start to interact with the characters . For romantic drama,at the end of the film ,we see something terrible happen such as one of the characters dies, example Titanic or Good Will Hunting.

And some of mine favourite romantic and dramatic posters. 

However, sometimes , a romantic theme does not necessarily have involve a couple in love, it can just have some senses that can bring up the mood such as  bright warm light with the happy objects. Also, for a dramatic theme, it does not need to have someone to die, it just need to either shock or excite people. These two are the photos i took, which portray romantic and dramatic theme.

United Color of Benetton

 It was probably not my first time seeing  people with different reaction about United Color of Benetton's adverts. They truly shook the world , and me, in a good way. I didn't really have this sort of disgusted look when i saw some of their posters. I gradually have an interest in the photographer- Oliviero Toscani. In the 1970s, their posters was black and white , which makes it more conservative. After a few year , they makes it into color , which makes it more lose manners and happier. However , the target audience was mainly toward westerners as there are only white models. It may be normal back then , but personally, i would feel left out because i am Asian, which i can't feel related to anything with this brand.
But then things changed when Toscani joined Benetton. In 1984, Benetton produced a poster named "Tutti i colori del mondo" , which means " Color from all around the world". Nowadays, if you see this poster , you  would think it was a normal thing to do, such as having a black person hanging around with an Asian and a white person. Back then it was probably madness , people would have question like "how come there are Asian in here?" " i have never met one" , or " i don't even talk to them ". And if they have any kind of reaction , even from bad to good impression, it was still a success because people would never be able to forget about this poster. Not only that , the name its self also have double meaning. When you think of color , there are blue , orange ,red, yellow  green, grey , purple , white , black.. And in clothing, there are many color as well. So Toscani was promoting clothes for Benetton  by letting the models to wear them , but at the same time , he delivered the message from the Benetton that regardless of the skin color , Benetton is for everyone from all around the world. It was a beautiful message. This , of course , help Benetton to go to an international level.
The following year, it seems to me that there were no context or no slogan what so ever in all these posters. In the 1989, Tosconi took a photo of a black women breast feeding a white baby. It was one of those weirdest thing i have ever seen in my whole entire life. I have never seen a black women breast feeling a white baby. And I position myself with people from the 90s, and i am sure they were even more shock then i am. Some people would find it disgusting and unnatural. Again , Toscani was playing with taboo, something that are too sacred and too accursed for ordinary individuals to undertake.then again, the message saying we are all the same , the skin doesn't matter , it is still there.But the brand itself was not really promoting its all clothes. It was selling an idea, an idea saying that people have different color and that doesn't matter anymore.
In 2000, Benetton produced another poster , which putted an end to this abstract ideas. The poster was " Sentenced to Death" which were photos of prisoners who will die. This is a very sensitive subjects as death is something that people feel uncomfortable and scary when they think about it. These posters scared people off and they decided not to buy the clothes anymore. Benetton didn't promote any clothing at all, which makes them lose the trust of people.
On the other hand , Toscani and Benetton gave such an incredible impact into this world , and change the people's point of view. People became less discriminate and ignorant towards other people from different background. And that was good advertising all about " Clever, Jaw dropping , eye bulging , pulse racing and tear jerking" .

A video that sum up all the adverts from the 1960s onwards.